Daniel Noriega
Product & Program Delivery Leadership · Arlington, VA (US)

Ambiguous problems,
into products people
rely on.

Innovative Digital Product Leader with 12+ years of experience driving B2B and B2C solutions across sectors. Proven success leading globally distributed teams across product management, design, and engineering to deliver enterprise SaaS and AI-enabled platforms. Skilled in end-to-end product lifecycle management, leveraging data, machine learning, and generative AI to enhance user experience and operational efficiency. Experienced in navigating complex organizations and influencing senior leadership across Fortune 500 and startup environments. A proactive, committed and adaptable professional with an MBA and MS in Information Systems.

Email Me → See the Track Record LinkedIn ↗
Portrait of Daniel Noriega
Function

Explore Experience by Function

01

Content Management / Operations

Enterprise CMS platforms, best-in-class editorial best practices, workflows, and content operations at scale for Corporate and Media clients.

02

Automotive Telematics & IoT

Connected-vehicle platforms and industrial IoT — from NissanConnect and OnStar Go to Caterpillar's predictive-maintenance systems.

03

Ecommerce / Ewallet

B2B and B2C commerce platforms and payment experiences, from OEM parts marketplaces to consumer pop-up shops.

04

Dashboard and Data Visualization / Insights

Turning telemetry, KPIs, and predictive analytics into dashboards and reporting products that drive roadmap decisions.

05

Generative AI / Agentic Tooling

Agentic workflows, retrieval-augmented generation, and MCP-based integrations that help teams draft, summarize, and localize content at scale.

06

Digital Identity & Data Privacy / Consent Management

Digital identity integration and in-vehicle consent management for data privacy in connected-car platforms.

07

Growth, Segmentation & Lifecycle Marketing

Owning segmentation, customer journey, and growth/marketing stages of the product lifecycle — not just delivery.

08

Talent and HR

Product and platform work supporting talent acquisition, workforce management, and HR operations.

Industry

Explore Experience by Industry

01

Automotive & Mobility

General Motors, Honda / FCA, Nissan, Chrysler, Waymo

02

Technology / Internet

Google Ads, Google REWS, Amazon Pop-Up, Amazon Music, Amazon SciNet, Amazon Science

03

Industrial & Heavy Equipment

Caterpillar

04

Financial Services

American Express, Thrivent Financial

05

Media & Broadcasting

Televisa, TV Azteca, Univision, El Heraldo, Grupo Radio Centro, Infobae

06

Telecommunications

SiriusXM, Verizon

07

Real Estate & Commercial Data

CoStar Group

Companies I worked with
WaymoWaymo GoogleGoogle AmazonAmazon American ExpressAmerican Express General MotorsGeneral Motors SiriusXMSiriusXM NissanNissan CaterpillarCaterpillar CoStar GroupCoStar Group Thrivent FinancialThrivent Financial UnivisionUnivision TelevisaTelevisa InfobaeInfobae FCAChrysler HondaHonda Motors El Heraldo MediaEl Heraldo Media IBMIBM University of Michigan Credit UnionUniversity of Michigan Credit Union WalmartWalmart
Lifecycle Coverage

Where I've owned the product lifecycle

23 platforms across three chapters of my career, mapped to the stages I personally led — from market strategy through post-launch growth.

Stage owned or led B2B / B2C — audience of the platform
Client / Platform Market
Strategy		 Segmentation
& Journey		 Vision &
Roadmap		 UI / UX
Design		 Delivery
Mgmt		 Launch &
Release		 Growth /
Marketing
Brightspot
Waymo B2B
Google Ads B2C
Google Careers B2C
Google REWS B2B
Thrivent Financial B2C
Amazon Pop-Up B2C
CoStar Group B2B
Amazon Music | Artists B2C
Amazon SciNet B2B
Amazon Science B2C
Televisa (News) B2C
TV Azteca (News) B2C
Univision (News) B2C
El Heraldo (News) B2C
Grupo Radio Centro (News) B2C
Infobae (News) B2C
IBM iX
Caterpillar eCommerce B2C
Honda / FCA B2C
General Motors B2C
American Express B2B
SiriusXM · Verizon · Nissan B2C
Caterpillar Predictive Maintenance B2B
Chrysler
On-Demand Costing Tool B2B
Prototype Planning B2B
Focus

Where I create the most leverage

01

ML, AI & generative AI enablement

Applied AI, ML, and Big Data experience across three engagements. As a strategy consultant for IBM at Caterpillar, I helped lead go-to-market strategy for a predictive-maintenance service line powered by IoT and machine learning — SPSS, PI Analytics, and SmartSignal models forecasting equipment failures and recommending maintenance to reduce downtime. As a strategy consultant for IBM at American Express, I delivered two reporting tools for the B2B portal, partnering with data scientists on a Hadoop cluster (Hive, Spark, R) to turn client data into predictive insights and automated decision support for rewards and delinquency reporting, visualized in Tableau and D3. At Brightspot today, I'm shipping generative AI integrations directly into the CMS — agentic workflows, retrieval-augmented generation, and MCP-based tooling that help authors draft, summarize, and localize content at scale — and working with clients to configure AI-enabled chatbots, content recommendation, and SEO optimization.

Predictive Maintenance (ML) SPSS · PI Analytics · SmartSignal Big Data (Hadoop, Hive, Spark, R) BI & Visualization (Tableau, D3) Generative AI Content Tooling Agentic Workflows & RAG MCP Integrations AI Chatbots & Recommendations AI SEO Optimization
02

Program & PMO leadership

Running the PMO discipline behind the roadmap — SOW negotiation and P&L ownership, program and project delivery, IT governance, and cross-functional leadership across engineering, design, and sales — with the incident response, risk, and compliance rigor regulated enterprise environments require.

SOW P&L Program & Project Leadership IT Governance Stakeholder Management Go-to-Market (GTM) Strategy Incident & Risk Management Regulatory Compliance Digital Transformation Cross-Functional Leadership (Engineering, Design, Sales) Scope Management Resource & Staffing Management Timeline Management
Experience

Track record

Download CV (PDF) ↓
2019–PresentReston, VA (Remote)

Director of Product Management

Brightspot — Enterprise SaaS CMS
  • Owned P&L and roadmap across a $4M/year portfolio of enterprise accounts, launching and growing 16 intranet and consumer-facing properties — some reaching 500K weekly visits across 100+ locales.
  • Led GenAI enablement inside Brightspot's CMS: agentic workflows, retrieval-augmented generation, and MCP-based integrations that help authors draft, summarize, and localize content at scale.
  • Ran KPI & telemetry-driven delivery — availability, reliability, sprint throughput, and burn rate — translating service signals into prioritized roadmap decisions.
  • Owned customer & contract strategy for 4 concurrent enterprise contracts, partnering with Legal and Finance on SOWs, and mentoring junior product managers.
2011–2019Washington, D.C.

Management Consultant Manager (Product Owner / PM)

IBM iX — Technology & Digital Consulting
  • Led NissanConnect, a 3-year IoT telematics platform built through a SiriusXM & Nissan partnership — owning the technical roadmap and APIs for a 25+ developer build, launched with the 2016 Nissan Murano.
  • Designed OnStar Go, an IBM–GM connected-car platform, including digital identity integration and in-vehicle consent management for data privacy.
  • Built an IoT predictive-maintenance platform for Caterpillar, applying machine learning to sensor data to power failure prediction and resource planning.
  • Shipped Caterpillar's U.S./China parts e-commerce marketplace and an American Express B2B portal delivering Big Data/predictive-analytics reporting on rewards and delinquency.
2005–2008Auburn Hills, MI

IT Project Lead

Chrysler — Vehicle Product Development
  • Led a $2M engineering/financial costing application for the Vehicle Product Development org, improving vehicle costing reliability by 65%.
  • Supervised a 30-person, $5M SAP customization project for the prototype vehicle division — delivering $15M in annual savings and training 300+ users.
Education
MBAUniversity of Michigan, Ann Arbor — 2010
MS, Information SystemsUniversity of Arkansas — 2004
BS, Industrial EngineeringUniversity of Arkansas — 2003
Certifications
SAFe POPM Pragmatic Marketing PM IE Business School PM Scrum Alliance CSM EMC Data Science & Big Data Agentic AI System Design — Maven SEO — Invenio AWS Cloud Practitioner (in progress)