Ambiguous problems,
into products people
rely on.
Innovative Digital Product Leader with 12+ years of experience driving B2B and B2C solutions across sectors. Proven success leading globally distributed teams across product management, design, and engineering to deliver enterprise SaaS and AI-enabled platforms. Skilled in end-to-end product lifecycle management, leveraging data, machine learning, and generative AI to enhance user experience and operational efficiency. Experienced in navigating complex organizations and influencing senior leadership across Fortune 500 and startup environments. A proactive, committed and adaptable professional with an MBA and MS in Information Systems.
Explore Experience by Function
Content Management / Operations
Enterprise CMS platforms, best-in-class editorial best practices, workflows, and content operations at scale for Corporate and Media clients.
Automotive Telematics & IoT
Connected-vehicle platforms and industrial IoT — from NissanConnect and OnStar Go to Caterpillar's predictive-maintenance systems.
Ecommerce / Ewallet
B2B and B2C commerce platforms and payment experiences, from OEM parts marketplaces to consumer pop-up shops.
Dashboard and Data Visualization / Insights
Turning telemetry, KPIs, and predictive analytics into dashboards and reporting products that drive roadmap decisions.
Generative AI / Agentic Tooling
Agentic workflows, retrieval-augmented generation, and MCP-based integrations that help teams draft, summarize, and localize content at scale.
Digital Identity & Data Privacy / Consent Management
Digital identity integration and in-vehicle consent management for data privacy in connected-car platforms.
Growth, Segmentation & Lifecycle Marketing
Owning segmentation, customer journey, and growth/marketing stages of the product lifecycle — not just delivery.
Talent and HR
Product and platform work supporting talent acquisition, workforce management, and HR operations.
Explore Experience by Industry
Automotive & Mobility
General Motors, Honda / FCA, Nissan, Chrysler, Waymo
Technology / Internet
Google Ads, Google REWS, Amazon Pop-Up, Amazon Music, Amazon SciNet, Amazon Science
Industrial & Heavy Equipment
Caterpillar
Financial Services
American Express, Thrivent Financial
Media & Broadcasting
Televisa, TV Azteca, Univision, El Heraldo, Grupo Radio Centro, Infobae
Telecommunications
SiriusXM, Verizon
Real Estate & Commercial Data
CoStar Group
Waymo
Google
Amazon
American Express
General Motors
SiriusXM
Nissan
Caterpillar
CoStar Group
Thrivent Financial
Univision
Televisa
Infobae
Chrysler
Honda Motors
El Heraldo Media
IBM
University of Michigan Credit Union
Walmart
Where I've owned the product lifecycle
23 platforms across three chapters of my career, mapped to the stages I personally led — from market strategy through post-launch growth.
| Client / Platform | Market Strategy |
Segmentation & Journey |
Vision & Roadmap |
UI / UX Design |
Delivery Mgmt |
Launch & Release |
Growth / Marketing |
|---|---|---|---|---|---|---|---|
| Brightspot | |||||||
| Waymo B2B | |||||||
| Google Ads B2C | |||||||
| Google Careers B2C | |||||||
| Google REWS B2B | |||||||
| Thrivent Financial B2C | |||||||
| Amazon Pop-Up B2C | |||||||
| CoStar Group B2B | |||||||
| Amazon Music | Artists B2C | |||||||
| Amazon SciNet B2B | |||||||
| Amazon Science B2C | |||||||
| Televisa (News) B2C | |||||||
| TV Azteca (News) B2C | |||||||
| Univision (News) B2C | |||||||
| El Heraldo (News) B2C | |||||||
| Grupo Radio Centro (News) B2C | |||||||
| Infobae (News) B2C | |||||||
| IBM iX | |||||||
| Caterpillar eCommerce B2C | |||||||
| Honda / FCA B2C | |||||||
| General Motors B2C | |||||||
| American Express B2B | |||||||
| SiriusXM · Verizon · Nissan B2C | |||||||
| Caterpillar Predictive Maintenance B2B | |||||||
| Chrysler | |||||||
| On-Demand Costing Tool B2B | |||||||
| Prototype Planning B2B | |||||||
Where I create the most leverage
ML, AI & generative AI enablement
Applied AI, ML, and Big Data experience across three engagements. As a strategy consultant for IBM at Caterpillar, I helped lead go-to-market strategy for a predictive-maintenance service line powered by IoT and machine learning — SPSS, PI Analytics, and SmartSignal models forecasting equipment failures and recommending maintenance to reduce downtime. As a strategy consultant for IBM at American Express, I delivered two reporting tools for the B2B portal, partnering with data scientists on a Hadoop cluster (Hive, Spark, R) to turn client data into predictive insights and automated decision support for rewards and delinquency reporting, visualized in Tableau and D3. At Brightspot today, I'm shipping generative AI integrations directly into the CMS — agentic workflows, retrieval-augmented generation, and MCP-based tooling that help authors draft, summarize, and localize content at scale — and working with clients to configure AI-enabled chatbots, content recommendation, and SEO optimization.
Program & PMO leadership
Running the PMO discipline behind the roadmap — SOW negotiation and P&L ownership, program and project delivery, IT governance, and cross-functional leadership across engineering, design, and sales — with the incident response, risk, and compliance rigor regulated enterprise environments require.
Director of Product Management
- Owned P&L and roadmap across a $4M/year portfolio of enterprise accounts, launching and growing 16 intranet and consumer-facing properties — some reaching 500K weekly visits across 100+ locales.
- Led GenAI enablement inside Brightspot's CMS: agentic workflows, retrieval-augmented generation, and MCP-based integrations that help authors draft, summarize, and localize content at scale.
- Ran KPI & telemetry-driven delivery — availability, reliability, sprint throughput, and burn rate — translating service signals into prioritized roadmap decisions.
- Owned customer & contract strategy for 4 concurrent enterprise contracts, partnering with Legal and Finance on SOWs, and mentoring junior product managers.
Management Consultant Manager (Product Owner / PM)
- Led NissanConnect, a 3-year IoT telematics platform built through a SiriusXM & Nissan partnership — owning the technical roadmap and APIs for a 25+ developer build, launched with the 2016 Nissan Murano.
- Designed OnStar Go, an IBM–GM connected-car platform, including digital identity integration and in-vehicle consent management for data privacy.
- Built an IoT predictive-maintenance platform for Caterpillar, applying machine learning to sensor data to power failure prediction and resource planning.
- Shipped Caterpillar's U.S./China parts e-commerce marketplace and an American Express B2B portal delivering Big Data/predictive-analytics reporting on rewards and delinquency.
IT Project Lead
- Led a $2M engineering/financial costing application for the Vehicle Product Development org, improving vehicle costing reliability by 65%.
- Supervised a 30-person, $5M SAP customization project for the prototype vehicle division — delivering $15M in annual savings and training 300+ users.